SEM (Search Engine Marketing)
SEM - Search Engine Marketing
Our agency is your experienced partner for effective search engine marketing (SEM). With targeted SEM campaigns, we help you maximise your online visibility and drive qualified traffic to your website.
By placing ads in the search engine results, we can communicate your message to your (potential) customers in a targeted manner.
We help you promote your brand/business in a targeted way: Through targeted keyword research and optimisation of your ad campaigns, we rely on a data-driven strategy to increase your visibility in search engines and drive traffic to your website.
SEM = SEA + SEO
SEA (Search Engine Advertising) and SEO (Search Engine Optimisation) are two different approaches to search engine marketing, each with different methods and goals.
SEA refers to paid advertisements in search engine results. For a fee, companies can place ads that are displayed above or next to the organic search results. These ads are often triggered by keywords that match users’ search queries. SEA allows businesses to quickly drive targeted traffic to their website and increase their visibility. The costs for SEA campaigns are usually charged per click (cost per click, CPC). The advantage of SEA lies in the direct control over the advertising presence and the possibility to precisely address target groups and demographic characteristics.
In contrast, SEO focuses on optimising a website to improve its organic visibility in search engine results. By optimising content, meta tags, page structure, loading times and other factors, the website becomes more relevant to search engines and users. SEO aims to improve the website’s ranking in the unpaid, organic search results. A higher position in the search results can lead to more organic traffic and provide a sustainable presence in the search engines in the long term.
Unlike SEA, the cost of SEO is not directly linked to each click. SEO requires continuous work to keep up with changing search algorithms and keep the website relevant to search engines.
Marketing SEM
In today’s digital era, a strong online presence is critical to a company’s success.
We develop customised SEM strategies that include targeted ad placements and keyword optimisation to increase search engine visibility and drive qualified traffic to your website.
By using search engine advertising, display advertising, etc., we can reach your potential customers.
- Increased visibility: in search results
- Targeted approach: focused on keywords and target groups
- Quick results and optimisation potential
- Budget control & flexibility
- Measurability and analysis: track success
- Competitive advantage: strengthen market position
For SEM (search engine marketing), the following platforms are usually used:
- Google Ads: As the world’s largest search engine, Google Ads offers the possibility to place ads in Google’s search results.
- Bing Ads: Bing is a search engine operated by Microsoft. Bing Ads allows ads to be placed in Bing’s search results.
- Social media platforms: Although social media advertising is not exclusive to SEM, platforms such as Facebook, Instagram, Twitter and LinkedIn offer advertising opportunities where ads can be served based on keywords and target audiences.
It is important to note that the choice of platforms depends on various factors, such as the target audience, marketing objectives and budget. It may make sense to use a combination of platforms to achieve greater reach and visibility.
Search engine marketing (SEM) is a digital marketing strategy in which advertisers place ads on search engines to increase their online visibility. It includes two main components: search engine optimisation (SEO) and search engine advertising (SEA).
SEO refers to the optimisation of a website to improve its organic visibility in search engine results. A distinction is made between onpage and offpage optimisation.
SEA involves placing ads in search engines for which advertisers pay when users click on the ads. The ads are often placed via auction models such as Google Ads and are based on selected keywords and target groups.
Together, SEM enables companies to strengthen their online presence, expand their reach and drive qualified traffic to their websites.
