Newsletter Marketing
Newsletter Email Marketing
In a world full of information and advertising messages, newsletter marketing offers an effective method to gain the attention and trust of your target group and build it up in the long term.
We emphasise a consistent brand message to strengthen your identity and build trust with your subscribers.
Effective newsletter marketing
Newsletters can regularly deliver relevant content directly to your subscribers’ inboxes. It’s possible to target your clients with personalised offers, news and insights. Newsletters are an inexpensive way in online marketing to use potentials for increasing sales with up- and cross-selling strategies. It is an important channel because you get very good insights about your target group and a reaction to your spreaded information. Through newsletter tracking we can accurately measure campaign performances and make optimisations based on that data.
Based on our analytical approach, we can help you to develop your newsletter campaigns. With our support we’ll send relevant content targeted to your customer needs and based on your marketing objectives.
Newsletter marketing can strengthen your brand, it can support customer loyalty and enables a sustainable growth.
Content Marketing Newsletter
By jointly creating a content plan that takes into account the objectives and other marketing measures, we provide monthly support through project management, content management and content creation as well as analysis & optimisation of the newsletter measures.
We take into account available resources and use specialised online tools for better management and hold regular meetings to enable a regular exchange for questions and agreements.
Automation for efficient newsletter marketing
To make your newsletter campaigns even more effective, we rely on automation. Using marketing automation tools, we can automate the entire process from the creation to the delivery of your newsletters. This means that your subscribers receive the most relevant content at the right time, based on their behaviour, preferences and interactions with your previous newsletters. Automation not only saves you time and resources, but also ensures that your message reaches the right place at the right time.
We actively support in our ongoing support and point out potentials and opportunities and ideas. We are sparring partners and help to solve every issue in the most data-based way possible.
Segmentation and Personalisation
One of the greatest strengths of newsletter marketing lies in dividing subscribers into segments and offering group-specific content. By analysing data and looking at behaviours, we can determine what information is most relevant to recipients. With our help, we can create targeted newsletters that take into account the individual interests and needs of your target group. This leads to a higher open- and click-through rate and improves the conversion rate and increases website views.
A newsletter is used to communicate regularly with your target audience, share information about your business, new products or offers and build long-term customer loyalty. It offers an effective way to reach potential customers and keep existing customers informed and engaged.
To create a newsletter, you need an email marketing platform or a newsletter tool. Choose an appealing design, add your content, such as texts, images or videos. Capture the email addresses of your target group and send them relevant content.
The best time to send a newsletter depends on your target group and your goals. Generally speaking, the best days to send newsletters are in the middle of the week. Ideally, different sending times should be tested to determine the best time for your target group based on analysis of open and click-through rates.
